Macro / Close-up
Macro photography is extreme close-up photography, usually of very small subjects and living organisms like insects, in which the size of the subject in the photograph is greater than life size. By the original definition, a macro photograph is one in which the size of the subject on the negative or image sensor is life size or greater.
When we shoot a subject outside of the 1:1 ratio, we are shooting Close-up Photography. If we are shooting a butterfly that is sitting on a flower, and we have included the whole butterfly and flower in the frame, but not much of the area outside of the flower, that is close-up photography, because if we were shooting a true macro image of the butterfly, we would be only seeing the butterfly in the frame and nothing more.